Email Marketing Manager in Los Angeles, CA

Summary of Position: Core Digital Media?s Email Marketing Manager role is an exciting opportunity with a tremendous level of autonomy for one of the largest online advertising companies. The Email Marketing Manager is responsible for driving revenue through the LowerMyBills and ClassesUSA?s customer retention email programs. S/He oversees the creative development, defines the testing plan, builds lifetime customer value, etc. in an effort to deliver on quarterly profit goals. In addition, s/he is the primary point of contact communicating short and long-term strategy for the overall customer retention program. The Email Marketing Manager will work closely with the VP of Marketing to outline as well as execute a marketing plan to continue improving overall performance. A successful candidate will be comfortable managing both hands on as well as providing direction to Email Marketing Associate. Core Digital deploys frequent email campaigns utilizing Exact Target platform. The Email Marketing Manager will develop and manage projects across in/external teams to deliver a world-class email marketing program. S/He should be familiar with database list management and best practices for customer retention marketing.A successful candidate will be able to extend his/her expertise to support other additional marketing programs. S/He will have growth opportunities to drive cross-functional initiatives and work strategically within an extremely sophisticated, data driven online marketing company.Responsibilities: ?Own the email communication to customer database?Manage data hygiene for consumer database?Project manage email creation across design and product teams?Communicate program results to internal stakeholders and management?Resident expert on email marketing best practices, as well as industry challenges, services, vendors, etc.Required Skills Skills: ?Project management?Review and report on key email marketing metrics?Familiar with email marketing best practices?Strong communication and presentation skillsRequired Experience : ?A four year college degree with strong computer skills.?Online marketing experience?Strong cross-functional, project management experience?Experience with Microsoft Excel and/or Access, and familiarity with other productivity application?Detailed oriented person with high sense of accountability and integrity?Self-starter with entrepreneurial spirit?Strong analytics; results driven?Experience with web campaign management tools a plus